MATT HERREN, VP, SALES & BUSINESS DEVELOPMENT
Matt Herren manages MediVista Media’s overall business strategy and revenue growth, developing and exploiting original media
across all content platforms. Herren draws from his extensive experience in digital health media, formerly serving as
Vice President of Business Development at Information Television Network, a leading health content production company, where he
was instrumental in overseeing business negotiations, international distribution, network co-productions, and corporate sponsorship
agreements. Herren has developed and distributed award-winning health series in over 60 countries worldwide, partnering with leading
networks and digital channels such as PBS, Discovery Communications, Universal Networks International, The Patient Channel, Verizon,
Amazon.com, and Hulu.com. As a co-founder and managing partner of Pen & Sword Productions, Herren also developed a nationwide public
television pledge special in partnership with Detroit Public Television and American Public Television. Previously, Herren directed
sales across the Florida and Caribbean territories as a Regional Business Development Manager for Haworth, Inc., a $2.5 billion dollar
corporation, managing sales teams for seven dealerships across the region. Herren graduated from the University of Florida with a
Bachelor of Science degree in Telecommunications.